I began my career doing freelance and contract work for a number of different design companies, this gave me a wide understanding of the industry and helped me decide which sector I wanted to focus on. From as early as I can remember I have always looked at any problem and tried to find the most efficient solution, this quickly helped me gravitate to UX & interaction design.

During this time I started a lucrative interactive digital signage and advertising company dealing in the hospitality industry. After we closed our doors I was able to branch out into different creative sectors and had the privilege of working with many remarkable brands from start-ups to enterprises where I always brought a fresh approach to the table.

Overall my ideology is clear, I tell relatable stories in the simplest way to create meaningful and memorable connections, this rings true in every aspect of my life. I consider myself a creative, a researcher and a lifelong learner.